Wednesday, July 24, 2013

Creating :: The Little Touches

Often, when trying to present, or sell, something, it's the small details that can be the biggest deal-breakers...such as the smell of baking cookies in a staged apartment, the angle of the sun in that apartment bedroom, the one sentence in the contract that makes or breaks an entire deal.  

When working in marketing, it's the little touches that can be the most memorable - the font, the colors, the textures.  (Don't believe me?  Just ask Tiffany's about their signature color choice).

When planning an event, it's the tiny things that you have to really be careful about - the weight of the cardstock for the invitations, the amount of olives you stocked up on, the glitter on the table that you thought would be fun but is just sticking to everything and annoying people. 

And the same is true when starting - or while in the process of owning - a business.   

gold-edged business cards are a nice touch

 
embosser stamps for return addresses


rose-print-lined envelopes
pretty cards

























So, yes, small details are very worthy of your attention.  Don't overlook them!


x

RH

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